In automotive industry, the customer experience management (CEM) is not straight
forward. In case of automobile industry sales dealers, or after sales service dealers,
with challenges of enhancing dealer-manufacturer CEM data integration is managed
by CHI® Express customer experience management (CEM) tool. Configure your customized
and targeted survey for all dealers with branding or after sales customer experience
questions, message, channel and timing for your customer satisfaction campaigns
through the intelligent CEM tool. This solution is integrated with IT enabled Haapi
CEM framework. We provide comprehensive products and services to help you more effectively
reach existing customers in order to increase customer loyalty, improve automobile
customer relations and maximize brand advocacy across multiple channels.
Basic processes and service skills are in place in most automobile dealerships,
but to truly differentiate, automakers need to further emphasize the after sales
service experience in addition to the customer experience during test drive, booking,
or purchase. Finally needs automobile brand experience identification, and competitor
comparison—seemingly small steps that can make a big difference in delivering automotive
industry customer experience.